Advertising with Social Media
In this post, we are going to discuss social media platforms and how they can help scale your business.
Fortunately, there are many platforms to choose from, and you can use as many as you see fit.
Some people have used one social media platform to grow their entire business, while others use them all.
Depending on what you’re trying to accomplish with your business will determine with one, if not multiple, is right for you.
TikTok
TikTok is a fast-growing visual platform for virtually any niche.
In the short time TikTok has been around, many users have profited by using the platform.
With TikTok, you can create videos related to your niche, show off your products, or simply just grow a personal following.
There are also video creating and editing programs out there if you aren’t already a great video editor.
Youtube
YouTube is another great option for marketing and showing off your products/designs.
It is and has been gaining in popularity for quite some time now.
In fact, YouTube is the 2nd most used search engine in the world, and still growing.
With YouTube, you can teach others how to create products, show your own products, or just gain a following.
YouTube is a great way to teach people about products you love as well.
Creating an Instagram account for your niche and products is a really good idea, especially if your products start to gain momentum.
Not only can you market your products on Instagram, but you can sell them right from the platform with your Instagram Business page.
If you’re selling designs for items such as wall art or apparel, a site like PlaceIt can help showcase them.
Facebook is another option for gaining more followers for your brand, sharing blog posts and products, and connecting with people who already know, like, and trust you that will support your business venture.
With Facebook having a few close friends or family share your posts or website can make a world of difference.
Especially if you consider that hundreds of people will see your products/services just from one share.
Reddit is an American social news aggregation, web content rating, and discussion website.
Registered members submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members.
Posts are organized by subject into user-created boards called “communities” or “subreddits”, which cover a variety of topics.
Quora
Much like Redditt, Quora is a website users go to get answers to their questions about specific topics.
Creating a following on Quora can very much benefit you, and additionally, your business.
When you answer a question on Quora, you have the potential of reaching 100s or 1000s of other people looking for the same answers.
Furthermore, if you provide quality and accurate information about these topics, it will pique interest and they’ll be more likely to view your profile and link to your website or products.
Twitter is another platform that can be used a lot like Quora.
An easy way to peak interest with users on Twitter is literally just searching questions about your niche in the search bar and providing the products or services the users are looking for.
What is more, Twitter is good for providing your opinions on your niche in the Twitter feed.
Social Media advertising has been shown to increase traffic to blog posts, gain interest in digital products, and scale profits when creating an online business.
Taking advantage of what social media can offer is a must to stay ahead of the competition.
It does take some time, work, and energy to start to build a following on social media.
However, consistent posting, engaging with your followers, and bringing value are the keys to gaining momentum.
If you’re using multiple platforms, there are also social media scheduling tools out there to help you schedule your posts.